"Never be without great coffee" is the tag line for Starbucks newest offering (pause for effect) instant coffee.
For those who thought they would never see the day when Starbucks would begin going instant, well, the day's here. This is a surprising move because I have always had the impression that Starbucks prided itself in producing freshly brewed coffee. Ready Brew is marketed to be as close to a cup of freshly brewed Starbucks coffee as possible - it isn't your regular 3 in 1, it is 100% coffee, no sweeteners or creamers.
*Photo Credit - Starbucks Coffee
Ready Brew comes in three flavors - Italian Roast, Decaf Italian Roast and Columbia. A pack of 3 retails at P130 and a box of 12 sells for P450.
For die hard fans of Starbucks coffee, this could be the answer to their prayers - Starbucks anywhere, anytime. Personally though, I think the price is still a bit too high. I guess it just comes with the territory, since it is Starbucks after all. And with the vast number of Starbucks in Manila, I don't think there will be any difficulty in getting a cup of freshly brewed coffee from a nearby Starbucks.
What about you? What are your thoughts on this? =)
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11 comments:
gah! it's Starbucks alright, their signature, expensive coffee.
Yeah, comes with the brand name I guess. It's what makes them be able to put up a gazillion stores worldwide.
but curiosity makes me want to try it :P
with all their "we have a different instant coffee" type of ad, i wanna try it for myself... might pick a pack later in the afternoon. haha
haha more of that Starbucks magic working here. let me know what you think when you get one, i personally like Columbia, but I haven't tasted in it Ready Brew.
masyado matapang for me ... sabi nung barista better daw kung may milk ... eh kung ganun na titimplahin ko pa di sana umorder na lang ako sa store nila ...
@yen - siguro kasi they're going for product na parang brewed coffee pero instant kaya ganun. pwede kaya bumili ng Real Brew tapos humingi sa kanila ng sugar and creamer pag titimplahin na sa office? hehehe.
bumili niyan si ate pero hindi niya ko tinirhan. :(
@june - baka di siya nasarapan, kaya di ka na nya tinirahan =p thanks for your blog entry btw. =)
matapang nga siya pero in fairness its good coffee if you have fresh milk and sugar to add. Maganda siya pang bahay kasi may gatas naman tayo lahat sa fridge I assume. Compared sa lahat ng natikman ko na instant siya na pinakamalapit sa brewed or maybe thats just kasi matapang haha! try ucc instant coffee para macompare ninyo. I dont know which is better coz I'm not a good coffee drinker.
@vince - I haven't tried UCC instant coffee, but I'm a big fan of their brewed coffee. If their instant coffee is even half as good as the brewed, I think meron na tayong winner in the instant coffee department haha. Thanks for the tip! Might write an entry on UCC coffee. =)
@dianne uy 1 lang ni-try ko nun noh! baka si tito ando umubos!
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