"Never be without great coffee" is the tag line for Starbucks newest offering (pause for effect) instant coffee.
For those who thought they would never see the day when Starbucks would begin going instant, well, the day's here. This is a surprising move because I have always had the impression that Starbucks prided itself in producing freshly brewed coffee. Ready Brew is marketed to be as close to a cup of freshly brewed Starbucks coffee as possible - it isn't your regular 3 in 1, it is 100% coffee, no sweeteners or creamers.
*Photo Credit - Starbucks Coffee
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